Major Conference: “ Cornish Identity – Good for Business”

A major conference “Cornish Identity – Good For Business” on Saturday 12th February will bring together leading figures to discuss the importance of Cornish distinctiveness to Cornwall’s commercial sector.

Event organiser Colin Roberts says “Cornish identity is a very powerful marketing tool.  We need to understand how Cornish distinctiveness is used – and how it can be used even more – in all aspects of business.”

The high profile speakers for the event include Kevin Lavery (Chief Executive, Cornwall Council), Malcolm Bell (Head of VisitCornwall), Phil Ugalde (Chairman, Proper Cornish Food), Cornwall Cllr Bert Biscoe, Will Coleman (Director, CALIBAN), Julie Russell (Tourism Society, Wales) and David Bailey (Census Area Manager for Cornwall).  Proceedings will be opened by the Chairman of Cornwall Council, Mrs Pat Harvey, and the Grand Bard, Mick Paynter.

The conference will explore how competitive advantage can be gained by understanding and using Cornwall’s inherent characteristics, and how Cornish culture and identity and Cornish business can co-operate further in order to develop and maximise both economic potential and cultural distinctiveness.

The “ Cornish Identity – Good for Business” Conference is organised by Bewnans Kernow –  the partnership of Cornish cultural organisations – and will be held at New County Hall / Lys Kernow, Truro 10am till 4pm, 12th Feb.  Entry is free, and lunch and refreshments will also be free of charge.  Booking is highly advisable, and all enquiries should go to
Colin Roberts, tel  01637 881202, e-mail: colin.roberts59@btinternet.com

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